Senior Legacy and In-Memory Fundraising Manager

Are you passionate about legacy fundraising and want to join a charity that is focused on growing their legacy income? As the Senior Legacy and In-Memory Fundraising Manager you will help this charity transform lives with strategic vision and fundraising expertise!

The Senior Legacy and In-Memory Fundraising Manager will lead on the development of medium-term strategies to maximise legacy and in-memory income for this well-known health charity. The success of this role will ensure they meet their ambitious targets, generating £1.8 - £3.5 million annually.

Job Title: Senior Legacy and In-Memory Fundraising Manager
Charity Cause: Health
Location: Home-based or London office-based
London Based Salary: £49,000 - £55,000
Home Based Salary: £46,000 - £52,000
Contract: Permanent, Full-time
Flexible Working: Hybrid and remote options available

Key Responsibilities:

• Legacy Marketing Strategy: Create a compelling legacy vision and tailored marketing strategies to engage different audience segments.
• Stewardship Programme: Implement engagement programmes for legacy prospects, enquirers, pledgers, and families.
• Forecasting and Reporting: Advise on income re-forecasting and budget setting and provide regular reports on legacy income.
• Legacy Campaign Delivery: Develop annual marketing plans and ensure the effective use of multiple channels.
• Internal Promotion: Train and support staff to promote legacy giving confidently, overcoming barriers related to discussing death and gifts in wills.

What You'll Bring:

• Extensive Experience: Substantial background in legacy and in-memory fundraising at a managerial level
• Strategic Vision: Proven ability to develop and deliver effective marketing strategies.
• Strong Leadership: Experience managing teams and influencing stakeholders.
• Analytical Skills: Ability to utilise data insights to inform marketing strategies.
• Empathy and Communication: Excellent skills in dealing with bereaved supporters and conveying legacy messages.

If you are an experienced fundraising manager with a passion for legacy fundraising then apply now.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.