The PRCA is a leading member-led association representing the UK’s communication and PR industry at home and abroad.  Acting as a regulation body, the PRCA sets and policies standards expected of members as set out in its Code of Conduct and Communication Management Standards. The PRCA also supports its members through the management of member-led special interest groups, providing professional development focussed on core capabilities as well as new and emerging skills, schemes for diverse and young people to enter the industry, lobbying change and managing a series of UK and international award schemes to promote and celebrate practitioner excellent.

A critical hire for PRCA, who had recently been through a governance-structure review to modernise putting in place best practise, to be more robust, accountable and to enable a platform for growth. They had also been without a CEO for a few months. The new CEO would be required to implement the new policies but also manage the team through the transition and the organisation through cultural change.   

This was a two-pronged search – TPP were tasked to search for either a senior leader from the communication or associated industries, or a membership organisation who had been through large change and driven membership growth. They needed effective leadership skills, to be a strategic thinker, and a horizon scanner who was politically astute. Importantly they were to be the spokesperson for the membership and industry alongside the President and other Board’s Chairs and needed to lead the engagement with government, political and social institutions in the UK and internationally.